1 in 7 women get Breast Cancer, while 1 in 6 men get Prostate Cancer1
TUI has teamed up with Cornmarket and Breast Cancer Ireland to relaunch the ‘Pink & Blue Power’ programme this year. Thousands of eligible Income Continuance Plan members2 will be invited from March 2026. The first phase of invites will post in March. Members will get the chance to book a GP appointment for a physical breast/prostate exam, education, and a referral for further tests if needed. Invites will be sent out by Cornmarket in a number of phases in 2026, to manage the flow of clinical appointments.
When we first launched this potentially life-saving breast and prostate health assessment and education programme back in 2018, we hoped to increase awareness around these common cancers. Nothing prepared us for the results. 95% said they were confident to self-check after their Pink Power appointment. Hundreds were referred on to a specialist for further tests. When we surveyed members, incredible feedback poured in. One member said: ‘It was excellent. Wonderful doctor and so thorough”. Another member commented “Super service; provided great follow up care and reassurance’. 3
At the recent launch, TUI General Secretary Michael Gillespie said, ‘The last time we ran this programme, cancer was found in four TUI members. Thankfully, their outcome was improved due to swift intervention. If one life can be saved it will all be worthwhile; we urge members to book an appointment when they get their invite.’
Clodagh Ruddy, Director at Cornmarket, added ‘As a company, our purpose is to look after the wellbeing of members. We wanted to create a programme that would genuinely start an important conversation.’
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→ Don’t forget, TUI members can also book a free Breast Cancer Ireland workplace visit. This is open to all members. To register your interest, email tui@bciresearch.ie today. Together, we can save lives through awareness and education.
Please note: The assessment provided only reflects a point in time. No test or exam will pick up every case of breast/prostate cancer. Therefore, if you have signs and/or symptoms now or in the future, please consult with your own GP without delay and do not wait for a Pink/Blue Power appointment to become available.
Sources:1Breast Cancer Ireland and the Irish Cancer Society, 2025. 2Members aged 30 to 49 assigned female at birth (Pink Power) and members aged 40 to 65 assigned male at birth (Blue Power). 3 Survey of TUI participants, 114 respondents, Cornmarket, 2022 - 2023. Clinical numbers provided by Full Health Medical, June 2023. The Pink and Blue Power programme is brought to members by Cornmarket on behalf of the Plan underwriter and is not a regulated financial product. The booking website and doctor service is managed by Full Health Medical. Cornmarket Group Financial Services Ltd. is regulated by the Central Bank of Ireland.
The TUI Income Continuance Plan is underwritten by Aviva Life & Pensions Ireland DAC (Aviva). Aviva Life & Pensions Ireland Designated Activity Company, a private company limited by shares, trading as Aviva Life & Pensions Ireland and Friends First, is regulated by the Central Bank of Ireland.